01
The Challenge
Manual bid changes twice weekly could not react to real-time demand signals or competitor activity.
02
Our Solution
Trained bidding models on 18 months of data with 4-hourly adjustments and continuous retraining.
03
The Results
ROAS improved from 2.1× to 5.9× in 60 days. Wasted spend dropped 42%. Budget scaled 3×.
5.9×
Final ROAS (was 2.1×)
60
Days to result
42%
Wasted spend reduced
3×
Budget scaled
Project narrative
ML-powered Google Ads automation trained on 18 months of historical data with continuous learning.
Tags & tech
Google Ads APIPythonMLScikit-learnBigQuery
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